"Be daring, be different, be impractical, be anything that will assert integrity of purpose and imaginative vision
against the play-it-safers, the creatures of the commonplace, the slaves of the ordinary."
- Cecil Beaton
A streetwear brand dedicated to the dreamers and the rule-breakers,
inspired by hip hop fashion and the surf skate culture from New York and downtown Baku.
It has the unique and different.
kvadrat. - new kind of spirit.
Kvadrat Visual Identity
"New kind of spirit." is the motto of Kvadrat, and to develop a visual identity based on the company's motto, it's necessary to understand the brand image. Skateboards, Hip Hop, Sneakers, Bicycle, Jump. A visual image of a streetwear brand conveys these keywords.
Photography
Logo Process
The process behind the logo of Kvadrat was to make a mark that can bring out the elements of street life. After analyzing the keywords for a streetwear brand, three essential elements appeared, which gave the groundwork of the logo process.
These elements were: skateboards, street - fashion and the people of the streets.
Logo Aplications
Color Palettes
Colors describe the general mood of the brand. Being inspired by the hip-hop culture of the 90's downtown California and New York City, Kvadrat's primary colors are in the monochrome, The Blacks, and The Whites. This primary color palette is not just essential to the brand image but also for its motto - New kind of Spirit.
For the secondary palette, the brand required stability to show different emotions behind its fundamental character. Apart from its motto, Kvadrat needed colors for its organic style. For its UNIQUE, BRAVE, & DIFFERENT.
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Thank You.
